Google Digital Marketing and E-Commerce Professional Certificate
Training Provider: Google
Area of Training: Workplace IT Skills Training
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Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no degree required.
Why Digital Marketing and E-Commerce?
Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.
About this Professional Certificate
Over seven courses, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.
What you will learn:
- Fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
- Attract and engage customers through digital marketing channels like search and email
- Measure marketing performance through analytics and present insights
- Build e-commerce stores, analyze online performance, and grow customer loyalty
Skills you will gain:
- Customer Awareness
- Customer Loyalty
- Customer Outreach
- Display Advertising
- E-Commerce
- Email Marketing
- Marketing
- Marketing Analytics
- Search Engine Marketing
- Search Engine Optimization
- Website Structure
Course Duration
Nett Fee (Payable by Trainees)
Training Venue
Training Provider's Contact
Interested persons with disabilities can apply for the Google Career Certificate Scholarship Programme by contacting us at learningfund@sgenable.sg to apply.